Shaping human-centered digital experiences through UX, AI, and creative technology.
Hi, I'm Jasmine ✌️
I architect AI-driven workflows that make complex work simple. At GE HealthCare, I design the operating models that help marketing, brand, and UX teams use AI safely, consistently, and creatively. I also embed AI-driven UX strategy into our products and web experiences using models to uncover patterns, streamline journeys, and build interfaces that respond intelligently to user needs. My work bridges UX, AI orchestration, and organizational strategy, building the templates, guidelines, and systems that let teams work smarter across a global enterprise.
Beyond work, I explore creative AI, spatial interfaces, and narrative systems that imagine how technology might one day co-create with us instead of simply compute. I also co-founded a STEM education nonprofit connecting youth across the Gulf, where I focus on sustainable, community-led approaches to sustainable and accessible AI.
Milestones from the past year
Co-Lead, AI Community of Practice
Appointed co-lead for internal AI Community of Practice, driving experimentation, education, and collaboration across marketing and communications teams to accelerate responsible AI adoption.
2025 Rising Leaders Academy Cohort
Completed Creative Ladder's Rising Leaders Academy, a program designed to empower emerging leaders in creativity, culture, and innovation.
Applied AI & Strategy Training – Section School
Completed advanced AI coursework and certifications spanning business strategy, workflow integration, and technical application. Highlights include Building a Business Case for AI Initiatives, Building a Custom GPT in Copilot Studio, and Generative AI for Strategy and Storytelling.
AMA First Generation Mentorship Program
Served as a mentor for first-generation professionals, supporting career growth, portfolio development, and creative industry navigation through the American Marketing Association's mentorship program.
"Design is not just what it looks like and feels like. Design is how it works"
— Steve Jobs